In an industry which is often accused of lacking anything remotely resembling a backbone, Bollywood seems to be coming into its own of late, with the leading ladies showing the way to make a statement.
Following Deepika Padukone’s outrage against the Times Of India for their page 3 coverage of her recently, Kalki Koechlin has released an edgy new video, directed towards the print media which clearly betrays the angst and suffering that women face as a result of the kind of coverage and sensationalism the media has been undertaking. The video is a representation of a literary piece that the actress has penned herself and betrays her real feelings for how the print media has been reacting to women’s issues in the recent past.
Watch the video to know what we are talking about.
In the first half of the five minute clip, Kalki takes on the newspapers which have looked to sensationalize every woman’s issue including sensitive ones such as rape and have managed to create a fear psychosis among the public today. In a haunting refrain, reminiscent of Beat poetry at its finest, she explains with the taps of the printing press how the media has managed to desensitize people from real issues and also given rise to a condoning of violence and death.
In the later half, the actress talks about the magazines and the glossy handouts that treat women as objects and make them appear as playthings by making them wear less and less while ignoring their opinions and their views entirely. This is certainly a bold move as it makes it clear that while Bollywood has thrived on the whole idea about the plastic image, it has shattered the individuality of its stars and Kalki does a fantastic job in showing how detrimental it is to the psyche of the masses.
She ends by sounding out the audience to the fact that the Indian heritage and Indian culture as a whole is being held to ransom by these “printing machines”, in what is a clear indictment of the entire print media and its way of functioning. She doesn’t seem to be keeping any holds barred when it comes to indicting the media for its actions.
Directed by Akanksha Seda, the video is part of a series called “UnBlushed” that has female celebrities coming out in support of women’s empowerment. This is not the first time though that Kalki has been seen promoting the cause. She has featured in a video by AIB, where she ran a satire on rape in the country and has also been part of the Y-Films web venture, “Man’s World”, which was also a series on gender equality.
One of the only mainstream actresses to speak her mind, Kalki is leading the change in order to make a difference and is quickly becoming the face of gender equality and women’s empowerment in India.
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